Jake and Michelle Sendowski revolutionized freezer storage with their innovative line of silicone containers, making meal prep and storage more convenient than ever. Their groundbreaking product, Souper Cubes, gained national attention on Shark Tank Season 12, where they secured a deal with Lori Greiner for $400,000 in exchange for 5% equity. Since then, Souper Cubes has flourished, boasting over $14 million in lifetime sales and more than one million units sold.

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Our team played a pivotal role in revitalizing their media presence across platforms, driving increased foot traffic and boosting conversions through compelling visuals and storytelling. We showcased their ingenious product in three distinct ways: the "Life of a Souper Cube" series, a sponsored brand video, and an authentic look at how families integrate Souper Cubes into their daily lives. These efforts brought the product's versatility and value to life, enhancing its appeal to a broader audience.